? What is Auroboros?

Auroboros is a visionary fashion house, native to the metaverse by merging science and technology to create physical couture and digital-only ready-to-wear. Founded by Alissa Aulbekova and Paula Sello, Auroboros stands for innovation, sustainability and immersive design.

? How did the ‘Auroboros’ name come about?

Our brand name derives from the ancient alchemical symbol of the Ouroboros. The symbol depicts a snake devouring its own tail, representing a continuous cycle of rebirthing and reinvention, a concept which aligns with our ethos. By adding 'AU', ‘AUROBOROS’ is created. This element interlinks the founders' names, whilst also representing the chemical property of gold. The alchemists’ end goal was to turn any material into gold, reflecting the metaphorical driving force behind AUROBOROS.

? How does Auroboros Digital Ready-To-Wear work?

Auroboros digital ready-to-wear collection presents a perfect solution against many fashion industry downfalls; allowing one to create without physical limitations and producing 97% less material waste than physical clothing production. With each piece individually digitally manipulated onto the wearer, digital clothing is truly all body and gender inclusive.

Purchase the collection here: https://www.auroboros.co.uk/ How to wear our digital ready-to-wear: https://www.auroboros.co.uk/how-to

? Can you explain the details behind Auroboros physical couture?

Auroboros’ physical couture are made-to-order wearable art pieces that incorporate material innovation to deliver our collectors a fashion experience like no other. Utilising cutting-edge science and tech intertwined with an otherworldly vision, Auroboros creates ground-breaking couture fit for the 21st century.

https://www.vogue.it/vogue-talents/article/sarabande-foundation-auroboros-e-la-biomimetica?fbclid=IwAR0uamS2oMM_yUbJ06s06fKjczOlehtnVSEkZOPPzEOuk0JlkTSjvNKummk

https://vogue.sg/auroboros-biomimicry-collection/