Founded by Grammy Award Winning Nigerian Super Producer LeriQ, African Valuables Collective (AVC) is a collective committed to appropriation, viewership and ownership of African Valuables. Related to Land, Music, Art, Valuables, Sports and Literature, our core proposition is to feature NFT’s from an array of industries to maximise exposure and revenues from the continent of Africa around the world. The AVC started out as an idea to enable African creators to securely generate & sell valuables, with the rise of blockchain and the prevalence of cryptocurrency and NFT within Africa. The market for Africans is profound.1 Traditionally, for local artists to get rewarded for their craft, it would be necessary to get into a gallery and sell on a commission basis. Curators not liking the work = non-acceptance. In the same light musicians would need to be signed to a label, land owners would been to have access to large amounts of financial capital or mortgage options. NFTs disrupt this by opening the market to everyone. Through decentralised blockchain networks, artists and collectors now meet without the need for a middleman. Additionally LeriQ notes “We are trying to bridge the information and technology gap in the African creative space." “I have observed the success of NFTS over the last few years with examples like Beeple and the Bored Ape Club. I have also seen how icons such as Snoop Dog have paved the way by transforming the legendary Death Row Records into an NFT Label”. “African Valuables is a technology company that moonlights as Chief Technology Officer to creatives. We see there is a lot of interest in NFTs and a lack of understanding of executing them. We provide that guidance while building out strategic partnerships and the necessary platforms to ensure success. There is a massive opportunity in Africa … due to lack of legacy structures, we can leapfrog into the metaverse”.